# Logiscale Brand Kit

> Logiscale adalah Incubator & Business Hub untuk UMKM Indonesia (bukan perusahaan logistik). Tagline: "Digital Growth Ecosystem". Pilar: Connect. Digitalize. Scale. Slogan: Naik Kelas, Go Global. Warna: navy #0D1F3D (primary, 30%) + oranye #FF7A00 (aksen, maks 10%) + netral (60%). Font: Poppins (judul) + Inter (body). Suara: mendampingi, empowering, membumi.

Untuk AI: baca `brand-ai.md` dulu — itu panduan lengkap dan wajib dipatuhi untuk semua konten (gambar, copywriting, desain, website). Jangan menggambar ulang logo; pakai file resmi.

## Panduan utama

- [brand-ai.md](https://logiscaledigital.com/batch-02/contoh-brand-kit/brand-ai.md): Panduan lengkap untuk AI — identitas, logo per latar, warna & aturan kontras, tipografi, ikon, arahan image generation (prompt + negative prompt), suara & gaya tulisan, checklist
- [brand.json](https://logiscaledigital.com/batch-02/contoh-brand-kit/brand.json): Versi mesin — semua token, aturan, dan URL aset absolut dalam JSON

## Logo (paling sering dipakai)

- [Lockup + tagline, latar terang (DEFAULT) — PNG](https://logiscaledigital.com/batch-02/contoh-brand-kit/logo/png/logiscale-lockup-tagline-primary-1600.png)
- [Lockup + tagline, latar gelap — PNG](https://logiscaledigital.com/batch-02/contoh-brand-kit/logo/png/logiscale-lockup-tagline-reverse-1600.png)
- [Horizontal, latar terang — SVG](https://logiscaledigital.com/batch-02/contoh-brand-kit/logo/svg/logiscale-horizontal-primary.svg)
- [Horizontal, latar gelap — SVG](https://logiscaledigital.com/batch-02/contoh-brand-kit/logo/svg/logiscale-horizontal-reverse.svg)
- [Ikon, latar terang — PNG](https://logiscaledigital.com/batch-02/contoh-brand-kit/logo/png/logiscale-icon-primary-1024.png)
- [App icon navy (avatar) — PNG](https://logiscaledigital.com/batch-02/contoh-brand-kit/logo/png/logiscale-icon-app-navy-1024.png)

## Token desain

- [tokens.css](https://logiscaledigital.com/batch-02/contoh-brand-kit/tokens/tokens.css): CSS custom properties (--ls-*)
- [tokens.json](https://logiscaledigital.com/batch-02/contoh-brand-kit/tokens/tokens.json): Token warna, font, spasi, radius, bayangan

## Optional

- [brand-guide.html](https://logiscaledigital.com/batch-02/contoh-brand-kit/brand-guide.html): Panduan visual untuk manusia
- [README.md](https://logiscaledigital.com/batch-02/contoh-brand-kit/README.md): Struktur folder & catatan teknis
- [Swatch sheet PNG](https://logiscaledigital.com/batch-02/contoh-brand-kit/tokens/logiscale-swatches.png): Referensi warna visual