{
  "$schema_note": "Machine-readable Logiscale brand kit. Human guide: brand-guide.html. Full AI brief: brand-ai.md.",
  "brand": "Logiscale",
  "version": "2.0",
  "updated": "2026-09-27",
  "category": "Incubator & Business Hub untuk UMKM Indonesia",
  "tagline": "Digital Growth Ecosystem",
  "pillars": [
    "Connect.",
    "Digitalize.",
    "Scale."
  ],
  "slogan": "Naik Kelas, Go Global.",
  "not": "Bukan perusahaan logistik/ekspedisi. Jangan pakai visual truk/kontainer/kapal kargo/gudang sebagai inti.",
  "contact": {
    "website": "https://logiscaledigital.com",
    "instagram": "@logiscale.id",
    "whatsapp": "+62 856-4199-6059"
  },
  "services": [
    {
      "pillar": "Digitalize.",
      "name": "Digital Agency",
      "promise": "Rapikan fondasinya — branding, sistem operasional, kehadiran digital"
    },
    {
      "pillar": "Connect.",
      "name": "Business Hub",
      "promise": "Perluas jaringannya — komunitas & koneksi ke mitra dan peluang"
    },
    {
      "pillar": "Scale.",
      "name": "UMKM Incubator",
      "promise": "Naik ke kelas berikutnya — inkubasi selektif, pendampingan mendalam, akses modal, go-global"
    }
  ],
  "docs": {
    "ai_brief": "https://logiscaledigital.com/batch-02/contoh-brand-kit/brand-ai.md",
    "llms_txt": "https://logiscaledigital.com/batch-02/contoh-brand-kit/llms.txt",
    "human_guide": "https://logiscaledigital.com/batch-02/contoh-brand-kit/brand-guide.html",
    "tokens_css": "https://logiscaledigital.com/batch-02/contoh-brand-kit/tokens/tokens.css",
    "tokens_json": "https://logiscaledigital.com/batch-02/contoh-brand-kit/tokens/tokens.json",
    "swatches_png": "https://logiscaledigital.com/batch-02/contoh-brand-kit/tokens/logiscale-swatches.png"
  },
  "logo": {
    "default": "lockup-tagline-primary",
    "rule_for_image_ai": "Do NOT redraw the logo. Leave empty space and composite the official PNG/SVG afterwards.",
    "aspect_ratio": {
      "lockup_and_horizontal": 3.62,
      "stacked": 1.38,
      "icon": 1.2,
      "app_icon": 1.0
    },
    "clearspace": "half the height of the globe icon on all sides",
    "min_width_px": {
      "icon": 24,
      "horizontal": 120,
      "lockup_tagline": 180
    },
    "dont": [
      "stretch",
      "recolor outside official variants",
      "shadow/outline/glow/gradient/3D",
      "rotate",
      "crop globe",
      "retype wordmark in another font",
      "full-color logo on colored background",
      "logo on busy photo without 40% dark overlay"
    ],
    "variants": {
      "horizontal-mono-black": {
        "svg": "https://logiscaledigital.com/batch-02/contoh-brand-kit/logo/svg/logiscale-horizontal-mono-black.svg",
        "png": [
          {
            "url": "https://logiscaledigital.com/batch-02/contoh-brand-kit/logo/png/logiscale-horizontal-mono-black-1600.png",
            "size": [
              1600,
              442
            ]
          }
        ],
        "use_on_background": "light"
      },
      "horizontal-mono-navy": {
        "svg": "https://logiscaledigital.com/batch-02/contoh-brand-kit/logo/svg/logiscale-horizontal-mono-navy.svg",
        "png": [
          {
            "url": "https://logiscaledigital.com/batch-02/contoh-brand-kit/logo/png/logiscale-horizontal-mono-navy-1600.png",
            "size": [
              1600,
              442
            ]
          }
        ],
        "use_on_background": "light"
      },
      "horizontal-mono-white": {
        "svg": "https://logiscaledigital.com/batch-02/contoh-brand-kit/logo/svg/logiscale-horizontal-mono-white.svg",
        "png": [
          {
            "url": "https://logiscaledigital.com/batch-02/contoh-brand-kit/logo/png/logiscale-horizontal-mono-white-1600.png",
            "size": [
              1600,
              442
            ]
          }
        ],
        "use_on_background": "dark_or_orange_or_busy_photo"
      },
      "horizontal-primary": {
        "svg": "https://logiscaledigital.com/batch-02/contoh-brand-kit/logo/svg/logiscale-horizontal-primary.svg",
        "png": [
          {
            "url": "https://logiscaledigital.com/batch-02/contoh-brand-kit/logo/png/logiscale-horizontal-primary-1600.png",
            "size": [
              1600,
              442
            ]
          }
        ],
        "use_on_background": "light"
      },
      "horizontal-reverse": {
        "svg": "https://logiscaledigital.com/batch-02/contoh-brand-kit/logo/svg/logiscale-horizontal-reverse.svg",
        "png": [
          {
            "url": "https://logiscaledigital.com/batch-02/contoh-brand-kit/logo/png/logiscale-horizontal-reverse-1600.png",
            "size": [
              1600,
              442
            ]
          }
        ],
        "use_on_background": "dark"
      },
      "icon-app-navy": {
        "svg": "https://logiscaledigital.com/batch-02/contoh-brand-kit/logo/svg/logiscale-icon-app-navy.svg",
        "png": [
          {
            "url": "https://logiscaledigital.com/batch-02/contoh-brand-kit/logo/png/logiscale-icon-app-navy-1024.png",
            "size": [
              1024,
              1024
            ]
          },
          {
            "url": "https://logiscaledigital.com/batch-02/contoh-brand-kit/logo/png/logiscale-icon-app-navy-512.png",
            "size": [
              512,
              512
            ]
          },
          {
            "url": "https://logiscaledigital.com/batch-02/contoh-brand-kit/logo/png/logiscale-icon-app-navy-256.png",
            "size": [
              256,
              256
            ]
          }
        ],
        "use_on_background": "any (solid tile)"
      },
      "icon-app-orange": {
        "svg": "https://logiscaledigital.com/batch-02/contoh-brand-kit/logo/svg/logiscale-icon-app-orange.svg",
        "png": [
          {
            "url": "https://logiscaledigital.com/batch-02/contoh-brand-kit/logo/png/logiscale-icon-app-orange-1024.png",
            "size": [
              1024,
              1024
            ]
          },
          {
            "url": "https://logiscaledigital.com/batch-02/contoh-brand-kit/logo/png/logiscale-icon-app-orange-512.png",
            "size": [
              512,
              512
            ]
          },
          {
            "url": "https://logiscaledigital.com/batch-02/contoh-brand-kit/logo/png/logiscale-icon-app-orange-256.png",
            "size": [
              256,
              256
            ]
          }
        ],
        "use_on_background": "any (solid tile)"
      },
      "icon-mono-black": {
        "svg": "https://logiscaledigital.com/batch-02/contoh-brand-kit/logo/svg/logiscale-icon-mono-black.svg",
        "png": [
          {
            "url": "https://logiscaledigital.com/batch-02/contoh-brand-kit/logo/png/logiscale-icon-mono-black-1024.png",
            "size": [
              1225,
              1024
            ]
          },
          {
            "url": "https://logiscaledigital.com/batch-02/contoh-brand-kit/logo/png/logiscale-icon-mono-black-512.png",
            "size": [
              613,
              512
            ]
          },
          {
            "url": "https://logiscaledigital.com/batch-02/contoh-brand-kit/logo/png/logiscale-icon-mono-black-256.png",
            "size": [
              307,
              256
            ]
          }
        ],
        "use_on_background": "light"
      },
      "icon-mono-navy": {
        "svg": "https://logiscaledigital.com/batch-02/contoh-brand-kit/logo/svg/logiscale-icon-mono-navy.svg",
        "png": [
          {
            "url": "https://logiscaledigital.com/batch-02/contoh-brand-kit/logo/png/logiscale-icon-mono-navy-1024.png",
            "size": [
              1225,
              1024
            ]
          },
          {
            "url": "https://logiscaledigital.com/batch-02/contoh-brand-kit/logo/png/logiscale-icon-mono-navy-512.png",
            "size": [
              613,
              512
            ]
          },
          {
            "url": "https://logiscaledigital.com/batch-02/contoh-brand-kit/logo/png/logiscale-icon-mono-navy-256.png",
            "size": [
              307,
              256
            ]
          }
        ],
        "use_on_background": "light"
      },
      "icon-mono-white": {
        "svg": "https://logiscaledigital.com/batch-02/contoh-brand-kit/logo/svg/logiscale-icon-mono-white.svg",
        "png": [
          {
            "url": "https://logiscaledigital.com/batch-02/contoh-brand-kit/logo/png/logiscale-icon-mono-white-1024.png",
            "size": [
              1225,
              1024
            ]
          },
          {
            "url": "https://logiscaledigital.com/batch-02/contoh-brand-kit/logo/png/logiscale-icon-mono-white-512.png",
            "size": [
              613,
              512
            ]
          },
          {
            "url": "https://logiscaledigital.com/batch-02/contoh-brand-kit/logo/png/logiscale-icon-mono-white-256.png",
            "size": [
              307,
              256
            ]
          }
        ],
        "use_on_background": "dark_or_orange_or_busy_photo"
      },
      "icon-primary": {
        "svg": "https://logiscaledigital.com/batch-02/contoh-brand-kit/logo/svg/logiscale-icon-primary.svg",
        "png": [
          {
            "url": "https://logiscaledigital.com/batch-02/contoh-brand-kit/logo/png/logiscale-icon-primary-1024.png",
            "size": [
              1225,
              1024
            ]
          },
          {
            "url": "https://logiscaledigital.com/batch-02/contoh-brand-kit/logo/png/logiscale-icon-primary-512.png",
            "size": [
              613,
              512
            ]
          },
          {
            "url": "https://logiscaledigital.com/batch-02/contoh-brand-kit/logo/png/logiscale-icon-primary-256.png",
            "size": [
              307,
              256
            ]
          }
        ],
        "use_on_background": "light"
      },
      "icon-reverse": {
        "svg": "https://logiscaledigital.com/batch-02/contoh-brand-kit/logo/svg/logiscale-icon-reverse.svg",
        "png": [
          {
            "url": "https://logiscaledigital.com/batch-02/contoh-brand-kit/logo/png/logiscale-icon-reverse-1024.png",
            "size": [
              1225,
              1024
            ]
          },
          {
            "url": "https://logiscaledigital.com/batch-02/contoh-brand-kit/logo/png/logiscale-icon-reverse-512.png",
            "size": [
              613,
              512
            ]
          },
          {
            "url": "https://logiscaledigital.com/batch-02/contoh-brand-kit/logo/png/logiscale-icon-reverse-256.png",
            "size": [
              307,
              256
            ]
          }
        ],
        "use_on_background": "dark"
      },
      "lockup-tagline-mono-navy": {
        "svg": "https://logiscaledigital.com/batch-02/contoh-brand-kit/logo/svg/logiscale-lockup-tagline-mono-navy.svg",
        "png": [
          {
            "url": "https://logiscaledigital.com/batch-02/contoh-brand-kit/logo/png/logiscale-lockup-tagline-mono-navy-1600.png",
            "size": [
              1600,
              442
            ]
          }
        ],
        "use_on_background": "light"
      },
      "lockup-tagline-primary": {
        "svg": "https://logiscaledigital.com/batch-02/contoh-brand-kit/logo/svg/logiscale-lockup-tagline-primary.svg",
        "png": [
          {
            "url": "https://logiscaledigital.com/batch-02/contoh-brand-kit/logo/png/logiscale-lockup-tagline-primary-1600.png",
            "size": [
              1600,
              442
            ]
          }
        ],
        "use_on_background": "light"
      },
      "lockup-tagline-reverse": {
        "svg": "https://logiscaledigital.com/batch-02/contoh-brand-kit/logo/svg/logiscale-lockup-tagline-reverse.svg",
        "png": [
          {
            "url": "https://logiscaledigital.com/batch-02/contoh-brand-kit/logo/png/logiscale-lockup-tagline-reverse-1600.png",
            "size": [
              1600,
              442
            ]
          }
        ],
        "use_on_background": "dark"
      },
      "stacked-primary": {
        "svg": "https://logiscaledigital.com/batch-02/contoh-brand-kit/logo/svg/logiscale-stacked-primary.svg",
        "png": [
          {
            "url": "https://logiscaledigital.com/batch-02/contoh-brand-kit/logo/png/logiscale-stacked-primary-1000.png",
            "size": [
              1000,
              725
            ]
          }
        ],
        "use_on_background": "light"
      },
      "stacked-reverse": {
        "svg": "https://logiscaledigital.com/batch-02/contoh-brand-kit/logo/svg/logiscale-stacked-reverse.svg",
        "png": [
          {
            "url": "https://logiscaledigital.com/batch-02/contoh-brand-kit/logo/png/logiscale-stacked-reverse-1000.png",
            "size": [
              1000,
              725
            ]
          }
        ],
        "use_on_background": "dark"
      }
    }
  },
  "color": {
    "ratio": {
      "neutral": 60,
      "navy": 30,
      "orange": 10
    },
    "core": {
      "primary": "#0D1F3D",
      "accent": "#FF7A00"
    },
    "palette": {
      "navy": {
        "950": {
          "value": "#050D1A",
          "rgb": "5,13,26",
          "cmyk": "81,50,0,90"
        },
        "900": {
          "value": "#0D1F3D",
          "rgb": "13,31,61",
          "cmyk": "79,49,0,76"
        },
        "800": {
          "value": "#16305C",
          "rgb": "22,48,92",
          "cmyk": "76,48,0,64"
        },
        "700": {
          "value": "#1F447D",
          "rgb": "31,68,125",
          "cmyk": "75,46,0,51"
        },
        "600": {
          "value": "#2C5C9E",
          "rgb": "44,92,158",
          "cmyk": "72,42,0,38"
        },
        "400": {
          "value": "#6D93C4",
          "rgb": "109,147,196",
          "cmyk": "44,25,0,23"
        },
        "300": {
          "value": "#9FBBDC",
          "rgb": "159,187,220",
          "cmyk": "28,15,0,14"
        },
        "100": {
          "value": "#DCE6F2",
          "rgb": "220,230,242",
          "cmyk": "9,5,0,5"
        },
        "50": {
          "value": "#F2F6FB",
          "rgb": "242,246,251",
          "cmyk": "4,2,0,2"
        }
      },
      "orange": {
        "800": {
          "value": "#A34A00",
          "rgb": "163,74,0",
          "cmyk": "0,55,100,36"
        },
        "700": {
          "value": "#BD5A00",
          "rgb": "189,90,0",
          "cmyk": "0,52,100,26"
        },
        "600": {
          "value": "#E66E00",
          "rgb": "230,110,0",
          "cmyk": "0,52,100,10"
        },
        "500": {
          "value": "#FF7A00",
          "rgb": "255,122,0",
          "cmyk": "0,52,100,0"
        },
        "400": {
          "value": "#FF9838",
          "rgb": "255,152,56",
          "cmyk": "0,40,78,0"
        },
        "300": {
          "value": "#FFB877",
          "rgb": "255,184,119",
          "cmyk": "0,28,53,0"
        },
        "100": {
          "value": "#FFE7D1",
          "rgb": "255,231,209",
          "cmyk": "0,9,18,0"
        },
        "50": {
          "value": "#FFF5EC",
          "rgb": "255,245,236",
          "cmyk": "0,4,7,0"
        }
      },
      "neutral": {
        "charcoal": {
          "value": "#333333",
          "rgb": "51,51,51",
          "cmyk": "0,0,0,80"
        },
        "gray": {
          "value": "#666666",
          "rgb": "102,102,102",
          "cmyk": "0,0,0,60"
        },
        "grayLight": {
          "value": "#9AA3AF",
          "rgb": "154,163,175",
          "cmyk": "12,7,0,31"
        },
        "line": {
          "value": "#E3E7EE",
          "rgb": "227,231,238",
          "cmyk": "5,3,0,7"
        },
        "surface": {
          "value": "#F2F4F7",
          "rgb": "242,244,247",
          "cmyk": "2,1,0,3"
        },
        "white": {
          "value": "#FFFFFF",
          "rgb": "255,255,255",
          "cmyk": "0,0,0,0"
        }
      }
    },
    "semantic": {
      "primary": {
        "value": "#0D1F3D",
        "ref": "navy.900",
        "role": "Warna utama merek — header, judul, latar gelap"
      },
      "primary-deep": {
        "value": "#050D1A",
        "ref": "navy.950",
        "role": "Latar paling gelap, footer, overlay"
      },
      "primary-hover": {
        "value": "#16305C",
        "ref": "navy.800",
        "role": "State hover tombol primary"
      },
      "primary-soft": {
        "value": "#DCE6F2",
        "ref": "navy.100",
        "role": "Latar kartu bernuansa merek"
      },
      "primary-tint": {
        "value": "#F2F6FB",
        "ref": "navy.50",
        "role": "Latar section paling lembut"
      },
      "accent": {
        "value": "#FF7A00",
        "ref": "orange.500",
        "role": "Aksen — CTA, highlight, ikon aktif. Maks ±10% area"
      },
      "accent-hover": {
        "value": "#E66E00",
        "ref": "orange.600",
        "role": "State hover aksen"
      },
      "accent-text": {
        "value": "#BD5A00",
        "ref": "orange.700",
        "role": "Satu-satunya oranye yang lolos AA untuk teks di putih"
      },
      "accent-on-dark": {
        "value": "#FF9838",
        "ref": "orange.400",
        "role": "Aksen di atas latar navy (kontras 7.6:1)"
      },
      "accent-soft": {
        "value": "#FFE7D1",
        "ref": "orange.100",
        "role": "Latar badge / pill aksen"
      },
      "accent-tint": {
        "value": "#FFF5EC",
        "ref": "orange.50",
        "role": "Latar section aksen paling lembut"
      },
      "text": {
        "value": "#333333",
        "ref": "neutral.charcoal",
        "role": "Body text"
      },
      "text-strong": {
        "value": "#0D1F3D",
        "ref": "navy.900",
        "role": "Heading"
      },
      "text-muted": {
        "value": "#666666",
        "ref": "neutral.gray",
        "role": "Caption, label sekunder"
      },
      "border": {
        "value": "#E3E7EE",
        "ref": "neutral.line",
        "role": "Garis, divider, outline kartu"
      },
      "surface": {
        "value": "#F2F4F7",
        "ref": "neutral.surface",
        "role": "Latar section abu lembut"
      },
      "bg": {
        "value": "#FFFFFF",
        "ref": "neutral.white",
        "role": "Latar dasar"
      }
    },
    "gradient": {
      "brand": "linear-gradient(90deg, #0D1F3D 0%, #FF7A00 100%)",
      "brand-diag": "linear-gradient(135deg, #0D1F3D 0%, #1F447D 45%, #FF7A00 100%)",
      "depth": "linear-gradient(180deg, #0D1F3D 0%, #050D1A 100%)"
    },
    "contrast_rules": [
      "Text on white: headings #0D1F3D, body #333333; orange text only #BD5A00. Never #FF7A00 as text on white (2.61:1).",
      "Text on navy #0D1F3D: white; orange highlight #FF9838 (AAA) or #FF7A00 (AA).",
      "Text on orange #FF7A00 button/area: navy #0D1F3D, never white.",
      "Text over photos: add navy overlay 40-70%, white text.",
      "Only one short phrase per headline may be orange."
    ],
    "forbidden": [
      "emerald green",
      "gold",
      "#193B63",
      "#EE7F25",
      "purple",
      "pink",
      "neon",
      "rainbow gradient"
    ]
  },
  "typography": {
    "display": {
      "family": "Poppins",
      "weights": [
        600,
        700
      ],
      "use": "headlines, stats, buttons, labels",
      "fallback": "Montserrat"
    },
    "body": {
      "family": "Inter",
      "weights": [
        400,
        500,
        600
      ],
      "use": "paragraphs, captions, tables, forms",
      "fallback": "Roboto, Arial"
    },
    "google_fonts_url": "https://fonts.googleapis.com/css2?family=Poppins:wght@400;500;600;700&family=Inter:wght@400;500;600;700&display=swap",
    "scale": {
      "display": "clamp(2.5rem, 5vw, 4rem)",
      "h1": "clamp(2rem, 3.6vw, 3rem)",
      "h2": "clamp(1.6rem, 2.6vw, 2.125rem)",
      "h3": "1.375rem",
      "body": "1.0625rem",
      "small": "0.9375rem",
      "caption": "0.8125rem"
    },
    "line_height": {
      "tight": 1.15,
      "heading": 1.25,
      "body": 1.6
    },
    "tracking": {
      "display": "-0.02em",
      "heading": "-0.01em",
      "body": "0",
      "caps": "0.14em"
    },
    "rules": [
      "Sentence case headlines, max ~8 words",
      "ALL CAPS only for small eyebrow labels",
      "Keep text out of AI-generated images; add it in Canva/Figma"
    ]
  },
  "icons": {
    "style": "single-line outline, rounded caps, 24px grid, 1.7px stroke, navy body with exactly one orange accent",
    "files": {
      "analytics": {
        "svg": "https://logiscaledigital.com/batch-02/contoh-brand-kit/icons/icon-analytics.svg",
        "png_512": "https://logiscaledigital.com/batch-02/contoh-brand-kit/icons/png/icon-analytics-512.png"
      },
      "automate": {
        "svg": "https://logiscaledigital.com/batch-02/contoh-brand-kit/icons/icon-automate.svg",
        "png_512": "https://logiscaledigital.com/batch-02/contoh-brand-kit/icons/png/icon-automate-512.png"
      },
      "collab": {
        "svg": "https://logiscaledigital.com/batch-02/contoh-brand-kit/icons/icon-collab.svg",
        "png_512": "https://logiscaledigital.com/batch-02/contoh-brand-kit/icons/png/icon-collab-512.png"
      },
      "connect": {
        "svg": "https://logiscaledigital.com/batch-02/contoh-brand-kit/icons/icon-connect.svg",
        "png_512": "https://logiscaledigital.com/batch-02/contoh-brand-kit/icons/png/icon-connect-512.png"
      },
      "digitalize": {
        "svg": "https://logiscaledigital.com/batch-02/contoh-brand-kit/icons/icon-digitalize.svg",
        "png_512": "https://logiscaledigital.com/batch-02/contoh-brand-kit/icons/png/icon-digitalize-512.png"
      },
      "document": {
        "svg": "https://logiscaledigital.com/batch-02/contoh-brand-kit/icons/icon-document.svg",
        "png_512": "https://logiscaledigital.com/batch-02/contoh-brand-kit/icons/png/icon-document-512.png"
      },
      "ecosystem": {
        "svg": "https://logiscaledigital.com/batch-02/contoh-brand-kit/icons/icon-ecosystem.svg",
        "png_512": "https://logiscaledigital.com/batch-02/contoh-brand-kit/icons/png/icon-ecosystem-512.png"
      },
      "integrate": {
        "svg": "https://logiscaledigital.com/batch-02/contoh-brand-kit/icons/icon-integrate.svg",
        "png_512": "https://logiscaledigital.com/batch-02/contoh-brand-kit/icons/png/icon-integrate-512.png"
      },
      "scale": {
        "svg": "https://logiscaledigital.com/batch-02/contoh-brand-kit/icons/icon-scale.svg",
        "png_512": "https://logiscaledigital.com/batch-02/contoh-brand-kit/icons/png/icon-scale-512.png"
      },
      "security": {
        "svg": "https://logiscaledigital.com/batch-02/contoh-brand-kit/icons/icon-security.svg",
        "png_512": "https://logiscaledigital.com/batch-02/contoh-brand-kit/icons/png/icon-security-512.png"
      },
      "target": {
        "svg": "https://logiscaledigital.com/batch-02/contoh-brand-kit/icons/icon-target.svg",
        "png_512": "https://logiscaledigital.com/batch-02/contoh-brand-kit/icons/png/icon-target-512.png"
      },
      "workflow": {
        "svg": "https://logiscaledigital.com/batch-02/contoh-brand-kit/icons/icon-workflow.svg",
        "png_512": "https://logiscaledigital.com/batch-02/contoh-brand-kit/icons/png/icon-workflow-512.png"
      }
    }
  },
  "patterns": {
    "rule": "max one pattern per composition; never behind paragraphs; opacity <=30% (<=15% under text)",
    "files": {
      "arrow-flow-dark": {
        "svg": "https://logiscaledigital.com/batch-02/contoh-brand-kit/patterns/pattern-arrow-flow-dark.svg",
        "png": "https://logiscaledigital.com/batch-02/contoh-brand-kit/patterns/png/pattern-arrow-flow-dark-1920.png"
      },
      "arrow-flow-light": {
        "svg": "https://logiscaledigital.com/batch-02/contoh-brand-kit/patterns/pattern-arrow-flow-light.svg",
        "png": "https://logiscaledigital.com/batch-02/contoh-brand-kit/patterns/png/pattern-arrow-flow-light-1920.png"
      },
      "dot-fade-dark": {
        "svg": "https://logiscaledigital.com/batch-02/contoh-brand-kit/patterns/pattern-dot-fade-dark.svg",
        "png": "https://logiscaledigital.com/batch-02/contoh-brand-kit/patterns/png/pattern-dot-fade-dark-1920.png"
      },
      "dot-fade-light": {
        "svg": "https://logiscaledigital.com/batch-02/contoh-brand-kit/patterns/pattern-dot-fade-light.svg",
        "png": "https://logiscaledigital.com/batch-02/contoh-brand-kit/patterns/png/pattern-dot-fade-light-1920.png"
      },
      "dots": {
        "svg": "https://logiscaledigital.com/batch-02/contoh-brand-kit/patterns/pattern-dots.svg",
        "png": "https://logiscaledigital.com/batch-02/contoh-brand-kit/patterns/png/pattern-dots-tile-240.png"
      },
      "network-dark": {
        "svg": "https://logiscaledigital.com/batch-02/contoh-brand-kit/patterns/pattern-network-dark.svg",
        "png": "https://logiscaledigital.com/batch-02/contoh-brand-kit/patterns/png/pattern-network-dark-1920.png"
      },
      "network-light": {
        "svg": "https://logiscaledigital.com/batch-02/contoh-brand-kit/patterns/pattern-network-light.svg",
        "png": "https://logiscaledigital.com/batch-02/contoh-brand-kit/patterns/png/pattern-network-light-1920.png"
      }
    }
  },
  "social": {
    "logiscale-og-1200x630.png": {
      "url": "https://logiscaledigital.com/batch-02/contoh-brand-kit/social/logiscale-og-1200x630.png",
      "size": [
        1200,
        630
      ]
    },
    "logiscale-profile-1000.png": {
      "url": "https://logiscaledigital.com/batch-02/contoh-brand-kit/social/logiscale-profile-1000.png",
      "size": [
        1000,
        1000
      ]
    }
  },
  "canvas_sizes": {
    "instagram_feed": [
      1080,
      1350
    ],
    "instagram_story": [
      1080,
      1920
    ],
    "instagram_square": [
      1080,
      1080
    ],
    "linkedin_post": [
      1200,
      1500
    ],
    "og_image": [
      1200,
      630
    ],
    "profile": [
      1000,
      1000
    ],
    "presentation": [
      1920,
      1080
    ]
  },
  "imagery": {
    "do": [
      "white/light-gray or solid navy backgrounds with one orange accent",
      "real Indonesian SME owners (Southeast Asian faces, casual clothing, some in hijab) working in their business",
      "soft natural warm light, authentic documentary feel",
      "generous white space, one focal point",
      "growth motif: thin orange curved arrow rising to the right"
    ],
    "dont": [
      "trucks, containers, cargo ships, warehouses as focus",
      "neon, hologram, cyberpunk, robots",
      "generic western corporate stock",
      "piles of cash",
      "rainbow gradients, glossy 3D, heavy shadows",
      "AI-drawn logos or long text in image"
    ],
    "prompt_block_en": "Style: clean modern editorial for an Indonesian SME business incubator brand called Logiscale. Palette: deep navy #0D1F3D (about 30%), vivid orange #FF7A00 only as a small accent (max 10%), white and light gray #F2F4F7 as dominant neutrals (60%). Generous white space, one clear focal point, soft natural warm lighting, authentic documentary feel, optional thin orange curved arrow rising to the right. Subjects: real Indonesian small-business owners (Southeast Asian faces, casual everyday clothing, some wearing hijab) working in their own business. Leave clean empty space in the top-left for a logo (do not draw any logo) and an uncluttered area for headline text added later.",
    "negative_prompt_en": "logo, watermark, gibberish text, trucks, shipping containers, cargo ships, warehouse, forklift, neon, hologram, cyberpunk, robots, purple, green, gold, rainbow gradient, glossy 3D, heavy shadows, cluttered background, generic western corporate stock photo, suits, handshake cliché, piles of cash"
  },
  "voice": {
    "personality": [
      "mendampingi",
      "empowering",
      "membumi"
    ],
    "is_not": [
      "menggurui",
      "hype / janji cuan instan",
      "jargon korporat",
      "clickbait"
    ],
    "register": {
      "instagram_tiktok_whatsapp": "kamu, santai (nggak/bikin/udah boleh)",
      "website_landing": "Anda, semi-formal hangat",
      "proposal_email_mitra": "Anda / Bapak/Ibu, formal baku",
      "linkedin": "Anda, profesional reflektif"
    },
    "formulas": {
      "hook": "tantang mitos / masalah nyata, <=12 kata",
      "edu_flow": [
        "Hook",
        "Validasi",
        "Penjelasan bertahap",
        "Punchline",
        "CTA",
        "Penutup brand"
      ],
      "body": "1 gagasan per poin, <=2 kalimat, <=160 karakter per slide",
      "cta": "satu langkah konkret, kata kerja di depan, akhiri dengan →"
    },
    "use_words": [
      "naik kelas",
      "go global",
      "fondasi bisnis",
      "rapikan",
      "mendampingi",
      "ekosistem",
      "bertumbuh",
      "terukur",
      "jejaring",
      "kemitraan",
      "siap bersaing",
      "tumbuh bersama"
    ],
    "avoid_words": [
      "cuan instan",
      "pasti sukses",
      "dijamin laris",
      "rahasia kaya",
      "revolusioner",
      "disruptif",
      "game changer"
    ],
    "cta_examples": [
      "Join Batch 02 →",
      "Cek Tahap Bisnis Anda →",
      "Download Company Profile",
      "Daftar Kurasi Ekspor →",
      "Pelajari Incubator →",
      "Mulai konsultasi"
    ],
    "hashtags": [
      "#UMKMNaikKelas",
      "#UMKMIndonesia",
      "#Logiscale",
      "#DigitalisasiUMKM",
      "#BisnisUMKM"
    ],
    "format": {
      "currency": "Rp1.500.000 / Rp1,5 juta",
      "date": "10 Oktober 2026",
      "emoji": "maks 1-2 per caption",
      "exclamation": "maks 1 per materi"
    },
    "never_invent": [
      "statistik",
      "testimoni",
      "nama klien/mitra",
      "harga"
    ],
    "boilerplate": {
      "short": "Logiscale adalah Incubator & Business Hub yang mendampingi UMKM Indonesia naik kelas dan go global.",
      "medium": "Logiscale mendampingi UMKM Indonesia di setiap tahap — dari merapikan fondasi bisnis, memperluas jaringan, hingga siap bersaing di pasar yang lebih besar — lewat tiga layanan yang saling menyambung: Digital Agency, Business Hub, dan UMKM Incubator."
    }
  },
  "deprecated": {
    "palette_v1": [
      "emerald + gold",
      "#193B63 + #EE7F25"
    ],
    "files": [
      "ChatGPT Image Aug 9, 2026, 09_11_37 AM.png (moodboard lama, positioning logistik — bukan acuan)"
    ]
  }
}